Promoting a company with the chosen target group of users. The marketing goals can be brand reinforcement, generating sales leads, or straight online sales.
Specializing in working with a business with the goal of promoting in the chosen target group of internet users. The goals of the work can be brand reinforcement, generating sales leads, or straight online sales.
Also known as sales lead. A prospective customer passed on to the sales team who might complete a transaction to become a customer. The number of leads passed is a critical measurement for businesses that use the web only for lead generation. They must attract traffic to their web site, and then pass the lead, typically a name and telephone number or email, to the sales team to continue the sales process and close the sales. Qualified sales leads are the leads that where the customer is ready to make the purchase.
Guidelines provided by search engines to improve the ranking of web site. The guidelines describe the illicit practices that may lead to a site being banned. Link to Google guidelines.